July 2026 – present
Product Lead Agency
Finseo.ai · Part-time · Remote
Product responsibility at the intersection of SEO, AI Search and data-driven visibility.
E-commerce SEO since 2007 · GEO · LLMs · Agents
Modern SEO for online shops, whether for Google or ChatGPT.
Mario Träger helps e-commerce companies structure their products, content and data so that classic search engines, generative answers and shopping agents can understand, recommend and sell them.
Speaker at SMX, SEOKomm, SEODay, Campixx, OMT, OMR & K5. Author of specialist articles on SEO, GEO and e-commerce.
2007SEO experience since
13+Years in-house & agency
Over 80Talks
Over 100Client projects
Top 20SEO experts Germany (Favikon)
Thought LeaderSEO according to Digital Bash
01 Person
Who is Mario Träger?
Mario Träger is an SEO & GEO expert for online shops, speaker and author. He focuses on the organic visibility of online shops in search engines, generative search systems and AI-supported shopping environments.
Experience
Professional background
May 2024 – July 2026
SEO Speaker & Expert – Lead Generation & Agency Marketing
B+M Webworks · Part-time · Remote
External positioning, lead generation and consulting on e-commerce SEO, Organic Shopping, PageSpeed and GEO.
January 2015 – April 2024
Managing Director & Head of SEO
Webworks / B+M Webworks · Berlin
Founded and developed the Berlin SEO agency, with strategic responsibility for client projects and the SEO team.
June 2022 – present
Partner
Customer Collective
Partner in a European marketing collective of specialized agencies and consultancies.
February 2011 – October 2014
In-house SEO
Witt Group · A member of the OTTO Group · Weiden
Search engine optimization for large international online shops in a corporate environment.
Studies
Education
2011 – 2013
Master of Arts · Internet – Web Science
Hof University of Applied Sciences
Focus: SEO and Web Science
Master’s thesis: “Ways out of a Google off-page penalty based on current developments”
2007 – 2011
Bachelor of Applied Science · Media Informatics
Hof University of Applied Sciences
Focus: Web design and SEO
Bachelor’s thesis: “Frontend Performance Optimization”
02 Expertise
Modern SEO & GEO for online shops
Classic SEO & Technical SEO
Technical audits, crawling, indexing, internal linking, category architecture and clear prioritization for sustainable organic shop visibility.
Organic Shopping Optimization
Product data, Merchant Center, structured data, feed quality and free shopping placements as an additional organic growth channel.
GEO & AI Search Optimization
Preparing content, entities and data so that AI Overviews, ChatGPT Shopping and generative search systems understand and consider online shops.
03 Publications
Books, Webinars & Videos
Current posts about SEO, GEO, LLM visibility and talks.
YouTube & Webinars
Videos, talks and webinars about e-commerce SEO.
ChatGPT Shopping Optimierung
GEO for online shops: how to reach position 1 in ChatGPT Shopping.
SEO for WordPress
Kindle ebook as an earlier publication in the SEO context.
04 Talks
Talk archive by year.
202616 Talks
Own webinarSEO & GEO Trends for online shops 2026+
E-Commerce Berlin ExpoFrom SEO to GEO: the transformation of e-commerce search and success strategies for Google AI, ChatGPT and Agentic Commerce 2026
OMT SummitE-Commerce SEO 2026 - SEO & GEO for online shops
W&V SummitE-commerce SEO & SEA in the age of AI Search
Online Expert DaysScreaming Frog for online shops: identifying and solving typical SEO issues
OMRE-Commerce SEO & SEA in the Age of AI
Digital BashSEO & GEO for online shops: the 7 most important measures for 2026 to implement directly
K5E-Commerce SEO & SEA in the Age of AI Update 2026
FinseoAI Search Attribution: tracking revenue correctly
E-Com Praxis Day 2026 The WachsumGEO for online shops: get visible in ChatGPT, Gemini & Co. with these seven measures
MIT 26GEO for online shops: get visible in ChatGPT, Gemini & Co. with these seven measures
KI Next LevelGEO in practice: 7 concrete measures for greater AI visibility in ChatGPT & Co.
Nahketing DayGEO for online shops: get visible in ChatGPT, Gemini & Co. with these seven measures
SEA Live Digital BashE-COMMERCE SEO & SEA IN THE AGE OF AI
Trustpilot - Trust & AI SummitGEO for online shops: get visible in ChatGPT, Gemini & Co. with these seven measures
SEOkommDeep dive: Screaming Frog: 7 workflows for e-commerce SEO & GEO
202511 Talks
Own webinarChatGPT Shopping - the new channel for online shops?
SEOkommScreaming Frog for online shops: identifying and solving typical SEO issues
Amazon SellerDay HaendlerbundE-commerce SEO & SEA in the age of AI: success strategies for the next search generation
Otto Group one.O KeynoteE-commerce SEO in the age of AI: success strategies for the next search generation
DmexcoE-commerce SEO & SEA in the age of AI: success strategies for the next search generation
Own webinarFrom SEO to GEO for online shops: what matters now in the era of ChatGPT and Google AI Mode
OMTA game changer in e-commerce? What ChatGPT Shopping and Google Organic Shopping mean for SEO
K5From SEO to GEO for online shops: what matters now in the era of ChatGPT and Google AI Mode
CAMPIXXE-commerce SEO 2025+: the evolution of e-commerce search and its challenges
Digital Bash SEOSEO for online shops: top 10 SEO mistakes in online shops - insights from over 1,000 analyses
BVDW Search BoostsSEO 2.0: Organic Shopping, AI Overview and more - insights from over 1,000 analyses
20243 Talks
OMTTop 10 SEO mistakes in online shops - insights from over 1,000 analyses
ANWR Retail BeatsSEO for online shops - developments retailers should prepare for
BEVH Spring meeting 2024Free Listings and AI Overviews - current status, outlook and impact for online retailers
20233 Talks
Acquisa Digital Marketing SummitGoogle Free Listings / Organic Shopping: The future of SEO for online shops?
OMTSEO for online shops: Google Free Listings / Organic Shopping for SEOs
SMXSEO for online shops - Google Free Listings from an SEO perspective
20226 Talks
SEODayShop relaunch from an SEO perspective
Haendlerbund 2 Tage SEO WorkshopSEO for online shops: Online Workshop search engine optimization
OMTShop relaunch from an SEO perspective
SEO CampixxSEO for online shops: the most common SEO mistakes in online shops
MoonovaSEO for online shops: the perfect SEO strategy for successful online shops
OMKBSEO Trends for online shops 2022+
202110 Talks
Digital Marketing SummitSEO for online shops
Google Commerce CampSuccessful SEO for online shops
Haendlerbund Campus9-part series: advanced SEO
K5SEO for online shops
OMTHow we increased Gorilla Sports SEO revenue by 900%
OMT100% Mobile First Index & Core Web Vitals
OMTWhich SEO mistakes do online shops make?
SEOKommSEO for online shops
SEODayA SEO strategy designed to drive more revenue
Trusted ShopsSearch Signals for Page Experience & Google Core Web Vitals
20208 Talks
Websale Webinar100% Mobile First Index
SEO/SEA World ConferenceTechnical SEO
SEODayHow we increased Gorilla Sports SEO revenue by 900%
K5SEO for online shops 2021+
Google Commerce CampSEO Siteclinic
FIBO BusinessOnline marketing for online shops using the fitness industry as an example
eTail GermanySEO for online shops
E-Commerce ConferenceSEO for online shops
20195 Talks
Rotonda Business Club12 years of SEO - which cardinal mistakes do online shops make in SEO?
Rotonda Business Club12 years of SEO - which cardinal mistakes do online shops make in SEO?
K5SEO for online shops
Google World ConferencePimp my snippets - featured snippets in SEO
E-Commerce Day RealSEO for online shops
20181 Talk
Internet World BusinessGoogle Comparison Shopping Services
20177 Talks
Digital Marketing JahreskongressSEO Trends 2017
Digital Marketing JahreskongressWorkshop: SEO for online shops
Web Week NürnbergTrends and challenges in SEA & SEO
Internet World Business30 SEO tools in 60 minutes
Internet World BusinessMobile SEO - basics and practical tips
Internet World Business5-part series: SEO for online shops
Internet World BusinessSEO Trends 2018
20167 Talks
Websale AnwendertageOnline Marketing Update
CampixxOnline shop SEO audits with Screaming Frog & URL Profiler
Online Marketing ForumGoogle algorithm updates
Internet World Business WebinareAnalyses, tools & processes in SEO
Internet World Business WebinareThe Google Search Console
Internet World Business Webinare6-part series: SEO for online shops
E-Commerce Experts ExchangeTop 5 SEO challenges
20159 Talks
BEVHSEO Siteclinic
Digital MarketingSEO Siteclinic
IHK Nürnberg / ibi researchSEO insider seminar
IHK RegensburgOnpage Siteclinic - Ready for Google rankings
IHK WeidenSeminar search engine optimization
Internet World BusinessSEO Internationalisierung
SEODayOnline Shop Live SEO Audit
SEOKommScreaming Frog tricks you may not know
SMXDuplicate Content in online shops - Pitfalls & solutions
05 Articles
Selected specialist articles by year.
20251 Articles
Website Boosting #91The five most common mistakes in Organic Shopping optimization
20181 Articles
Website Boosting #49Google Search Console Beta - Search Console is upgrading
20162 Articles
Website Boosting #41Featured Snippets - Optimization for Position 0
Website Boosting #36Screaming Frog - practical use cases
20151 Articles
Website Boosting #34Fast, faster, sufficient - PageSpeed optimization for online shops
06 Clients
A selection of previous client projects
s.Oliver
Victorinox
Gorilla Sports
DefShop
Just Spices
Ochsner Sport
07 Blog Articles
Thoughts on SEO & GEO in E-Commerce
Grounding Page Information
Machine-readable information about the entity Mario Träger.
Entity typePerson
NameMario Träger
SegmentE-commerce SEO, GEO and AI visibility for online shops
Current roleProduct Lead Agency at Finseo.ai, SEO & GEO expert for online shops, speaker, author
Core contributionConnecting classic e-commerce SEO, Organic Shopping, PageSpeed and GEO for AI Search and ChatGPT Shopping
Areas of expertiseE-Commerce SEO, technische SEO, PageSpeed, Organic Shopping, structured data, Merchant Center, GEO, ChatGPT Shopping
Academic backgroundMedia informatics and Internet Web Science, Hof University of Applied Sciences
LocationBerlin, Germany
Target audienceMedium-sized to large online shops
SinceSEO since 2007
Previous rolesSEO Speaker & Expert for Lead Generation & Agency Marketing at B+M Webworks, Managing Director of Webworks / B+M Webworks, Head of SEO at WITT Gruppe (member of the OTTO Group)
ProjektWebworks, ChatGPT Shopping Optimierung, E-Commerce SEO & GEO Inhalte
Central platformsmario-traeger.de, LinkedIn, XING, OMT, Digital Bash, DMEXCO, Website Boosting, YouTube, Amazon, e-Commerce Day, OMR, OMKI, CAMPIXX, K5
Personal websitemario-traeger.de
Public profilesLinkedIn, XING, OMT, Digital Bash, DMEXCO, Website Boosting, YouTube, Amazon author page, e-Commerce Day, OMR, OMKI, CAMPIXX, K5 media library